The impact of new digital media on television

What does the 'industry' concept in A Level Media Studies refer to?

• The companies that create and distribute media texts, the standard practices as well as the regulatory and legal frameworks they work within. 

What does David Hesmondhalgh argue with regards to how the creative industries have changed since the 1980s?

• That there's been a significant change in cultural production.

Choose the three most significant points Hesmondhalgh makes regarding the changing cultural industries. Why are these the most significant in your view?

• "There has been an increase in media companies expanding into different industries"
• "Globalisation has reduced the North American dominance in the media"
• "Niche audiences are increasingly targeted"
• These are the most significant from my perspective since these 3 speak about the audience changes as well as industry impacts of the changing cultural stance. There's an increase in media differentiation and the North American monopoly is no longer threat allowing exposure of different cultures and representation to differ and improve as we become accustomed to a more liberalised media climate. The target of niche audiences also adds to this as mainstream ideologies and representations will be adapted to fit niche point of views which could be socially beneficial. 

What is technological convergence? 

• The integration of different technologies as they develop and evolve.

How are technology companies challenging traditional broadcasters in the TV industry?

• Every media form can be accessed digitally through computers and allows internet platforms to host unregulated material and even become media companies.

What budgets will Netflix, Amazon and Apple spend on original programming next year according to the article?

• Netflix - $8 Billion
• Amazon - $4.5 Billion
• Apple - $1 Billion

How many countries are Netflix and Amazon available in?

• 190 [Netflix] and 200 [Amazon]

The global nature of modern television means producers are having to consider international audiences when creating content. What example from Netflix does the article use to explain this?

• The 'Demogorgon' from Stranger Things, was renamed in other countries depending on what the demon prince in dungeons and dragons was called in those parts of the world. Also the same dubbed voice actors are used for Winona Ryder that were used in Dracula and Beetlejuice.

Do you think technology companies such as Google, Facebook and Amazon will increase their interest in the television industry?

• Personally, I believe that technology companies will increase their interest in the television industry. In the recent years, we have seen the rise of Amazon Prime originals and Youtube premium releasing original television content exclusive to their platforms. The success of these shows, the Marvellous Mrs Maisel being a hit at award shows and social media influencers climbing the success ladder through starring in one hit wonder youtube series' is appealing to the younger demographic it is advertised towards. Therefore, due to these successes, i believe more technology companies will see both the economic gain and creative opportunity within expanding into the television industry. 

How do changes in technology influence the creation of TV dramas such as Capital or Deutschland 83? 

• Technology influences costume dramas such as Deutschland 83 as it encourages global engagement online and international audiences to have opposing opinions and engage in discourse surrounding aspects of the series, which can lead to either a rise in popularity or a significant detriment if the criticisms outweigh the praises, In Capital's case, it allowed internet platforms to critique and praise in the way traditional mediums do but also alowed social media platforms to form a discourse regarding representations and newer state of the nation tv programmes may adhere to the more liberalised and educated representations that the audience spoke up for.